Friday, January 9, 2009

McDonalds



I love McDonalds. Actually, I don't like their food (with the exception of the worlds greatest french fries and their fish sandwich). I like McDonalds because they are an American icon. Truthfully, at my age (forty-something) I probably wouldn't frequent McDonalds as often as I do, but most people my age don't have a three-year-old son. Three-year-old boys need two things to grow adequately: food and fun. McDonalds provides both at a reasonable price.



Have you ever considered how McDonalds continues to thrive even when other burger chains have fallen through the cracks? What makes them so successful? The answer is that McDonalds stays relevant. It stays up with the times. Whatever is popular McDonalds is on it - the latest entertainment craze (from Barney to Batman), to the latest food craze (from burgers to bagels to latte's). And McDonalds are not only relevant, they are regal. They allow for constant change in their menu while maintaining their classic iconistic giants like the Big Mack and the Big Breakfast. Go into any McDonalds on a weekday morning and you will find it packed with pepper-haired pancake poppers. And of all the Starbucks and coffee-house craze going around I still think McDonalds has the best coffee in town (except, of course, for the Fills Coffee Shop at Union Road). McDonalds has something for everyone.



Chances are that I will still be going to McDonalds well into my eighties. That is, as long as McD's is still relevant, still filling me up, still making me feel wanted, and still serving french fries. Now isn't there something the church can learn from that?

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